Nursing Home Websites – The Advanced Guide
Nursing home websites are the single place potential customers look for nursing homes and will check before exploring further. We each live our day-to-day lives moving around and trying to live our lives to the absolute fullest. When we are young, we will move around, jump, laugh, and play to our heart’s content since we can do all of these things for as long as we can.
And as we age, doing such activities slowly becomes more difficult for us, not because we are getting lazier, which isn’t always the case. No, we are all falling to the inevitability of becoming old, and the older we get, the harder it is to do the things that we love.
Some people hit a point that they can’t always do all the things they want to and require the help of others to continue their lives. This is where nursing homes come in to help our local elderly with their day-to-day lives. But there is always the difficulty of getting one’s caretaking out towards the public.
At times, it could even feel that nursing homes don’t always take advantage of. Is it true that these sites have websites that are out of date for our times? Or is it something that is needed and that we even need to worry about? Well, let us find out.
What are outdated nursing home websites?
But with the sites that we have at present, what can one qualify as an out-of-date website? One can use multiple factors to come to a proper conclusion based on the evidence provided. The first thing that they can notice is that the site itself may state its date, a place that will be used as an example here shows on a search engine that it is from 2005.
This site itself is a government page, so while some modifications are made to make it more modern, notifications, and updated lists of nursing homes, it isn’t much of an eye-catcher.
One of the most significant drawbacks is its long text that starts from the top to the bottom. The links that are provided are typical of any HTTP page when one hovers their mouse over it. If one is to pull up their browser console, one will find that their site is separated into simple blocks, showing how outdated a website is.
What aren’t outdated nursing home websites?
Ironically if you go by that same government website and follow one of its hyperlinks, you will find a nursing home listing here that is modern both in its appearance and its features. Its color scheme goes by a light gray with soft colors that pop out but not enough to offend the eyes. The color scheme itself is appealing, but not only that but the interactivity that is involved when the mouse scrolls over images.
Its text is minimal while easy to navigate, depending on what you wish to know more about. It also holds a set of information that one could understand from the privacy policy to accessibility depending on the person’s needs and wants using the site. When one opens up their browser console for this, many different queues went into the page as a single selection could have three separate pieces attached to it. This is the power that can come from a more updated website.
Types of visitors to nursing home websites
There are many types of people that may need to use these sorts of nursing home websites. The first being just older people who may not be able to move around as quickly or as well as they used to. The older that someone gets in their life, the more reason they find that they want to find someone capable of taking care of themself.
Sometimes, older individuals don’t want to cause any burden on their loved ones to take hired help. With hired help, they can find a service that offers assistance at a rate that overshadows their families and without the guilt that may come with it.
The second group of people that may find themselves at this sort of website would be younger individuals who can’t entirely take care of them. If someone’s time is consumed by work, school, or their own family life, they may not quite always have the time to take care of a family member in need of that care.
That is why they may find themselves going to a Nursing home website—knowing that the care that they may see a service that is not only nearby where they may live currently. But also they may find more information about it, so they know it is suitable for someone they love.
Last, the last sort of visitor that may find themselves may be medical institutes or assistants. The reason for this is that Nursing homes aren’t always for older people as those with challenges both physical and or mental may be admitted as well. These sorts of websites allow a more informational look into the kind of services that nursing homes may provide with each one.
If someone is looking to ensure that someone with special needs is taken care of, they will look at the care provided. Some websites will go over their daily plans or types of care so anyone will be able to make a well-informed decision based on what they can find.
The benefits of having top nursing home websites
There are many reasons why someone should have their website, and when it comes to nursing homes, there is no exception to this case. One of the most considerable reasoning for this is having that an online presence is essential. As it puts you out there, it allows anyone to look any nursing home up and explore whatever fine details at their leisure.
Not only that, but the cost of having one’s presence online is cheaper than having to set up advertising. This allows a better allocation of funds to other places, such as into their residents.
Speaking of advertising, having a presence is helpful, but when one can cast out a net for their adverts, it is best. Billboards and such will only catch a few eyes of those who may not be focusing on where they are going. Still, when one is exploring the internet, it captures the gaze of many since it’s right in front of their face.
Lastly, it allows another way for customers to get in contact with a business that doesn’t have to be in person or by phone specifically. This allows for both parties to save time and helps push more positive relations in the future.
Not only that, but there is almost always going to be a market when it comes to the care of the elderly. This is because with the growing life spans of people, and when individuals hit a certain age, they are less likely to take care of themselves.
Within the early 1900s, people took care of the elderly more so out of free will and charity. But in modern times, we have turned it into a market. Websites like this allow us to expand this in a more business sense and give people a chance to raise themselves in a market.
Top Nursing home websites
When it comes to some of the top Nursing homes available, Sunrise Senior Living is one of them. It is one of the first sites to pop up because of the traffic that it pulls through. When one enters into it, they find that the design is both simple and pleasant to look at.
The web page hyperlinks help shift the page so that anyone can easily find what they may be looking for on the page and provide a video for those who may not wish to read—all in all, an enjoyable website to be had.
Secondly, there is Promedica Manor Care, being a care center based in Tacoma. Interestingly, their website is that the front page itself isn’t the easiest on the eyes. It does put a lot of information in front of someone at once.
But once you get past it offers a link towards their virtual tour, providing you a viewing experience of the land and what will come of it. This is a great way to inform potential nursing home residents.
Lastly, there is Brookdale Senior Living. Out of all of the ones before, the design is lackluster, with its white background and an occasional splash of color. But what they make sure that you are aware of is that they have earned the tied place of #1 in customer satisfaction award from J.D. Power in 2020. Putting out this award early on is a good move on their part as it puts it in our minds that they have a real good place and that it’s worth checking out.
Is there any point in updating nursing home websites?
There is always a reason to update Nursing home websites, as they care for a nursing home resident isn’t going away any time soon. And, of course, when it comes to nursing home residents, most of them come in and don’t always leave as it comes to their conditions.
Because of this, there is always a further expanding need for nursing homes to take in all of these residents. As well as a staff that is always on call and ready to help, That is why we need to not only increase these sorts of websites but keep them updated.
Some may ask why anyone needs to update these websites since they already have information such as the services they provide examples or even images within the HTML page. As time progresses, changes are made in either the nursing home or the services they provide. So they may need to update it based around that so that they can make sure that they are up to date and that no one gets their services confused with anything else.
CounterPoint
On the other hand, one could say that there isn’t much need to update these websites with the need for this service. Because if people already know that nursing homes exist, why put the time into updating their site? While this may be a good case and has its own merits, there are reasons to keep these sites updated.
To rebuttal this thought, keeping websites updated also keeps your site on par with other competitors that you have. An older, outdated website may scare off potential viewers from looking at what it offers.
Where one starts with making a website for Nursing homes?
Having a top nursing home is always backed by a functional and quality website. If you are looking for a professional website, a great starting point is reaching out to website developers and web design agencies specializing in adult care and nursing home websites.
If you already have a website, but it’s not as prominent, then you should consider online marketing and SEO services. Many agencies specialize in search engine optimization. Check Visualwebz.com.